PLANT CITY, FLORIDA (USA) - 9 November 2010 — The International Softball Federation has signed an agreement with Helios to acquire sponsorships on behalf of the world governing body. The announcement was made by ISF President Don Porter and is effective immediately, beginning with preparing assets and then soon moving into securing sponsorships, with Helios having exclusive worldwide rights to work as such on behalf of the ISF.
"Helios is a major player on the Olympic and international sporting landscape," Mr. Porter said. "Their proven track record and impressive list of clients and contacts have all given us great confidence in taking them on for this important service to our Federation and our sport."
The ISF president added that, "Clearly we are very serious about continuing to promote and develop our sport not only in the 128 countries where we already have member federations, but in other nations as well. Surely these programs and opportunities will hold great value and appeal for companies looking to penetrate certain or all locations where we are and where we intend to go. The sport of softball is not going away and we look forward to having multi-national or international partners onboard with us soon as we continue this new era that began with our re-branding from a new ISF logo to our web domains and to what still lies ahead."
"We are very excited about working with the International Softball Federation," said Terrence Burns, President of Helios Partners. "There are very few sports that offer such a strong combination of worldwide reach and grassroots popularity for potential corporate partners. Softball is one of those sports, and we're looking forward to helping further its growth and global presence."
The ISF is the world governing body of the sport as recognized by the International Olympic Committee (IOC) and SportAccord (formerly the General Association of International Sports Federations). Softball (women's fast pitch) made its Olympic debut at the 1996 Games in Atlanta. There are 128 affiliated countries in the ISF and millions of participants in the sport worldwide. The sport is contested in more than a dozen multi-sport Games.
Serving a wide range of global clients, with offices in Atlanta, London, Paris and Beijing, Helios Partners specializes in sponsorship consulting, sports property representation, and bid city and organizing committee consulting.
For more information, please contact ISF Director of Communications Bruce Wawrzyniak at brucew@ISFsoftball.org, +1-813-864-0100, or +1-813-453-8762.
Photo courtesy of VisionQuest.