The scope of a Helios Sponsorship Consulting Engagement can include one or more of the following components:
- A comprehensive Sponsorship Portfolio Assessment
- An individual Sponsorship Property Assessment and Agreement Negotiation
- Sponsorship Strategic Marketing Plan Development
- Sponsorship Strategic Hospitality Plan Development
- Sponsorship Activation Management
The competition for sponsor support is increasingly fierce, as dynamic new sports properties enter the marketplace and compete for the finite sponsorship investments of global companies.
A disparate portfolio of sponsored properties can create risk in the form of dilution of the brand message and/or misalignment of resources with corporate objectives. The sponsorship of long held “Legacy” properties should be regularly reviewed to ensure alignment with a corporation’s ever evolving brand objectives, and the portfolio of sponsorships should be optimized to ensure that the whole is greater than the sum of its parts.
Helios has a structured approach for evaluating corporate sponsorship, both on an individual level and in relation to other opportunities in the marketplace. We supplement these skills with our ability to negotiate effective sponsorship agreements on our client’s behalf, and develop strategic plans that deliver on the objectives that are the basis of a multi-million dollar agreement and position you to generate the sponsorship revenue that is critical to your success.